Overview: WOOOBA Wallet: Driving Monetization & Securing a $1M+ Revenue Opportunity
To transform from a free app into a profitable business, WOOOBA introduced a Wallet feature that enabled secure transactions and user-friendly financial interactions. This pivotal addition not only streamlined payments but also secured a major B2B contract with over 200 sporting facilities, unlocking a potential $1M+ in monthly recurring revenue upon full rollout.
BACKGROUND:
WOOOBA is the go-to platform for sports enthusiasts looking to organize, discover, and join competitive pickup games for basketball, soccer, and more. By bridging the gap between casual players and structured competitions, WOOOBA fosters a vibrant community where athletes of all levels can connect, compete, and grow their skills.
PRODUCT OPPORTUNTIES
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Event organizers need a seamless way to collect and manage fees for renting sports facilities and hosting games, eliminating manual workarounds and inefficiencies.
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Introducing a Wallet feature solves this challenge while simultaneously unlocking a new revenue stream for WOOOBA, transforming the platform into a profitable business.​​
BUSINESS GOALS
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Generate Sustainable Revenue
​​KPI: Process at least 75,000 wallet transactions within the first six months post-launch, generating an estimated $50,000 to $75,000 in revenue and establishing a scalable monetization model. -
Enhance Efficiency
KPI: Achieve $3,648,000 game entry fee transactions per month within the first year, driven by organizer adoption and player participation, ensuring sustained platform engagement and transaction volume. -
Increase Market Share & Platform Adoption
KPI: Reach 2% market penetration within the first year by scaling user adoption and transaction volume across key regions.
ROLE
Lead Product Designer
TEAM
Product Manager, iOS & Android Developer
DURATION
4 Months
TOOLS
Figma, FigmaJam
OUTCOMES & IMPACT
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Profitable Monetization The Wallet feature facilitated seamless in-app purchases, transforming WOOOBA’s financial model.
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B2B Contract Secured Showcasing the Wallet prototypes led to a major contract with 200+ sporting facilities, unlocking a $1M+ revenue opportunity.
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Enhanced User Trust & Engagement Users adopted the feature at scale, driving higher retention and financial interactions.
FULL CASE STUDY
Interested in this work? Please reach out to me for more details as I have a NDA signed!