Hi there! I'm Radhika ☺
I’m a Product Designer passionate about crafting empathy-driven design solutions that drive business success. By blending strategic thinking, leadership, and strong technical skills, I create impactful experiences that resonate with users, elevate brands, and optimize outcomes for companies.
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Currently pursuing my Master’s in Design Management at Pratt Institute, I’m exploring how to seamlessly integrate business strategy, leadership, and design. I’m also honored to be part of the top 3% of talent on Upwork, with a 100% job success rate.
Ready to collaborate? Let’s connect and explore my work below!
Product Design | Competitor Analysis | Design Systems
WOOOBA Wallet: Driving Monetization & Securing a $1M Revenue Opportunity
To transform from a free app into a profitable business, WOOOBA introduced a Wallet feature that enabled secure transactions and user-friendly financial interactions. This pivotal addition not only streamlined payments but also secured a major B2B contract with over 200 sporting facilities, unlocking a potential $1M+ in monthly recurring revenue upon full rollout.
Product Design | User Testing and Research
SaaS Navigation Redesign: Cuts Clicks, Boosts Efficiency by 40%
Wavebid, the leading white-label auction management platform, empowers auctioneers to effortlessly oversee every facet of their auctions. Our recent redesign has revolutionized the user experience, decluttering, enhancing intuitiveness, and improving user-friendliness. We've streamlined frequently visited pages from 3 clicks to just 1, resulting in an 40% decrease in click-through rates.
Product Design | Competitor Analysis | Design Systems
Mobile Inventory Management Redesign for 3500+ Auction Houses to Drive Revenue through Increased Bids
I shaped the vision for our redesigned mobile app, aligning it seamlessly with the desktop version. Emphasizing quick, inventory-focused actions over traditional event-centric approaches, our goal is to enhance user-friendliness and efficiency, mirroring e-commerce patterns for a comprehensive auction experience.
Product Design | Research | Branding | Web Design
Creating Inclusive Campus Connections with ASD Students
A mobile application designed to foster healthy relationships among on-campus ASD students, roommates, residential life staff, and ASD advisors. Dive into how this innovative program provided valuable resources and learning materials, creating a welcoming and inclusive community appreciated by both ASD students and residential life.
Web Design | Branding
SPC Impact Event Website Redesign: 13% Boost in 72 hours
This project involved a redesign for GreenBlue's nonprofit organization, the Sustainable Packaging Coalition. The client sought an eye-catching, informative design with a clean, modern feel. The goal was to attract more signups.
Web Design | Digital Design
StraighterLine + CCEI, Innovating Digital Brand Engagement
I create series of impactful digital marketing assets encompassing captivating social media ads, compelling email campaigns, informative guides, and effective landing pages for EdTech companies. My focus is on applying strategic UX principles and creative visual design to create cohesive experiences that effectively promote educational offerings and drive engagement and conversions.
Web Design | Digital Design
Vydia: Creative Solutions for Digital Promotion
Vydia is a leading music technology company, I collaborated closely with the company and whitelabel artists to create a diverse range of digital marketing assets. This included designing engaging social media assets, such as posts and ads, as well as producing white-label content like banners and promotional materials tailored for diverse audiences